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Current Trends vs Fansial

Sales and Marketing are the backbone of any Business that targets low cost customer acquisition and meeting sales goals. There are dedicated teams who look after the business targets. However, of late, there has been great fear among the sales and marketing community that the Social Media and Search Ads are no more effective. The SEO Techniques and Social Media Ad Campaigns, which worked before are no more effective. Facebook Group and Organic Ads in official businesses are reaching only a handful of people. Companies are not worried about Ad spending but they are worried about, what do to when they spend and not able to reach target audiences.

After 10 years of research, we have some critical findings. We have created an image that shows both the problem and solution. The picture also shows a contrast between

The World Wide Web where Google, Facebook, TikTok, Instagram like Giants Operate using their algorithms, user activity tracking, user location tracking, user like tracking
and The Fan Web - a solution we have created as the Next Generation AdTech Technology.

Avoid World Wide Web Spending - Go Fansial

There are reasons why your Facebook Ads are not working. A few years ago Apple created a flag that offers the iPhone users the choice to block location and activity tracking for profiling. That means, the iPhone user profiles that Facebook got, are no more accurate and Facebook only can use based on likes or profile declarations. But, most of the Facebook users like friend's posts not business posts. So, there is nothing much Facebook can do for users who use iPhone. The Android users are being tracked by Google, Facebook and all other Social Media Service Providers. So, if you are a U.S. Company, where most users are iPhone users, you need to watch this Video and take a look at the Award Winning More Human Less Web Ad Tech Strategy.
We have concluded that, it was a very bad idea by Google to use the one size fits all Search Engine for Products and Services. In Real World, The Business Owner, opens a physical store in a mall or market complex and customers visit when they need to buy something. e.g. When they feel sick, then only they look for a doctor. When they feel hungry, they would look for a restaurant or food court. In World Wide Web, they push ads when people don't need it and they don't care because the Social Media Users are there to read updates from friends. So, the Ad Push by Businesses are lost in noise of millions of content updates.
The World Wide Web has grown like an ocean and Facebook, Google and TikTok like companies use Algorithms that keeps changing and when they tune to maximize their profit, whatever was working for you before stops working.

Add Fan-Commerce to Your AdTech Strategy

After 10 years of research on AdTech, We have concluded that the Virus, Trojan infected Ocean Like World Wide Web is not based on Real World Buying and Selling. It is easier for a local customer to find the Products and Services, which always belongs to specific category and purchased when needed, if listed and filtered per city. So, We have derived the Business Process called - More Human and Less Web.

Today Most businesses ignore Event Sponsorship as an AdTech Strategy because they only focused on what was offered to them by Google, Facebook and TikTok. We started offering them Event Based Annual Sponsorship. We are offering 3 types of Fan-Commerce Sponsorships.
- Standard Fan-Commerce Sponsorships
- Small Business Fan-Commerce Sponsorships
- Enterprise Fan-Commerce Sponsorships
So what we offer in Fan Web that World Wide Web Can't provide. Like in flights are businesses get an exclusive Business Zone, after research we inferred that, every city should have a web-island that supports zoned shopping. The World Wide Web is web-ocean where it is hard for customers to find business because there is too much noise of non-business related postings.
However, Businesses needs to set aside a CSR budget of a few thousands to get listed on the right zones and right premium domains. See the WWW vs TFW Image.

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